We respect your opinion and thank you for sharing.
Our surveys were created via many validated surveys such as:
Dog Personality Questionnaire (Jones 2009)
Canine Cognitive Dysfunction Rating Scale (Salvin 2010)
Dog Impulsivity Assessment Scale (Wright 2011)
Canine Health and Quality of Life Survey (Lavan 2013)
Dog Obesity Risk Assessment (Raffan 2015)
In addition, we collaborate with the IAABC Foundation, made up of professional dog behaviorist to create additional questions. To conduct this type of research we need a vast amount of data, and we believe the best way to collect it is by the owners who know their dog best!
I hope this helps,